Journey through Various Sectors Yields Comprehensive Skill Set
Diverse Expertise Across Industries
Intuitive Understanding of Consumer Behavior & Trend Forecasting
Strategic Branding & Marketing Visionary
Versatility Translates to a Wide Range of Skills
Multifaceted Industrial Experience
About Vijay Malhotra
Three decades of excellence in branding, marketing, and public relations
Vijay has real competence in a wide range of fields, including brand marketing, e-commerce, corporate communication, public relations (PR), digital marketing, and the complex world of marketplaces.
- Rich expertise in manufacturing & industrial sectors
- Proven Services Industry Background
- Expertise in Education Industry
- IT Industry Experience
Business Growth Mentor
Business Planning
Brand & Marketing Strategist
ATL, BTL, TTL, PR, Media
Digital Marketing Specialist
Lead Gen, Social Media
Welcome to Vijay Malhotra Profile
Visionary with Consumer Insights, Market Trends
Vijay stands out as a visionary in brand strategy, understanding consumer behavior and predicting trends. His expertise spans ATL, BTL, TV, radio, outdoor, and digital platforms. Notably, he manages budgets effectively for high ROI. Proficient in brand audits, competitive analysis, and impactful campaigns, he enhances brand influence and audience engagement.
- Forecasting Trends: Understanding Consumer Insights
- Innovative Vision: Navigating Behavior and Trends
- Insights Drive Innovation: Mastering Consumer Behavior
- Behavioral Mastery: Shaping Trends and Innovations
Work Profile - Strategic Visionary: Proficient in Planning and Execution
Elevating Brands Through Expert Branding, Marketing, & Communications
Branding
ATL- TV, Radio, Print, Outdoor, Brand Positioning, Media Planning
Marketing
Mar-Comm, BTL, GTM, Digital Marketing, Lead Generation, E-commerce
Communications
Corporate Communication, Public Relations (PR), CSR, Media Buying
Key Competencies and Expertise
Core Strengths of Brand Marketing and Strategist:
Building Strong Brands, Strategic Brand Positioning, Effective Brand Communication, Brand Development & Innovation, Target Audience Analysis, Marketing Strategy Development, Market Research & Analysis, Driving Business Growth Through Digital and Lead Generation Strategies.
Broad Range of Industrial Experience
Versatile Expertise Across Industries:
Driving Business Excellence through Cross-Industry Expertise
Vijay Malhotra brings extensive industrial experience spanning diverse sectors, resulting in a broad range of expertise. With a background in the fast-moving consumer goods (FMCG) industry, Vijay has acquired knowledge across a broad spectrum of products,
30 Years
Experience
10+
Industries
Enhancing Brands: The Expert Brand Auditor
Vijay's Drives Brands to Maximize ROI
Vijay Malhotra, a skilled Brand Auditor, meticulously assesses marketing activities and budgets. With expertise in optimizing resource allocation, he enhances strategies, ensuring alignment, effectiveness, and maximum ROI.
Evaluates Brand Marketing Effectiveness
Efficiency Aligned with Strategic Objectives
Mastering Budget Planning and Analysis
Budget Strategies Boost Marketing Performance
Author's Insightful Articles Featured Prominently
Author's Articles and Featured Articles
01
Times Of India - TOI
Brand and branding issue face by entrepreneurs, leaders and industries
02
15 Visionary Leaders
Reshaping Industries & Driving Growth (ModDay) 76 sites
03
Most 15 Influential Personalities
Driving Positive Impact and Inspiring Change in 2023 (Hello Entrepreneurs) 56 sites
04
15 Visionary Leaders
Reshaping Industries & Driving Growth
Renowned Visionary Vijay Clinches Multiple Prestigious Awards
Awards and Recognition
Leaders Awards
Leader of the Year (Advertising & Marketing)
Indian Icon Awards
India's Most Influential Brand Marketing Leader
Global Glorious Awards
Brand Marketing
Comprehensive Technical Proficiency: Design Tools, Digital Marketing, Lead Generation, and More
Proficient in Adobe Photoshop, Illustrator, CorelDraw, InDesign. Strong Digital Marketing skills: Google ads, Facebook, LinkedIn campaigns; SEO, SEM, ASO, ORM, Analytics. Expertise in Lead Generation, Social Media ads, communication, time management, Microsoft Office.
30-Years Work Experience
Driving Cross-Industry Excellence with Expertise
Vijay’s FMCG background spans consumables, produce, tobacco, hygiene, devices, bakery. In Automotive, he contributes to OEMs, accessories, helmets. Polymer work includes EPDM, PVC. Footwear expertise covers shoe, hawai, safety, athletic, sandals. He collaborates in education and excels in HVAC insulation techniques & IT Industry.
- INS Accredied Agency (10 yrs)
- Escorts Group - RNIS (10 yrs)
- Action Shoe Group (3.5 yrs)
- ALP Group (2.5 yrs)
- JSG Group - Galio (2 yrs)
- Egreen Farms (1 yr)
- Marg ERP Limited (1 yr)
Manufacturing & Industrials
Services & Education industry
