Journey through Various Sectors Yields Comprehensive Skill Set

Diverse Expertise Across Industries

Intuitive Understanding of Consumer Behavior & Trend Forecasting

Strategic Branding & Marketing Visionary

Versatility Translates to a Wide Range of Skills

Multifaceted Industrial Experience

About Vijay Malhotra

Three decades of excellence in branding, marketing, and public relations

Vijay has real competence in a wide range of fields, including brand marketing, e-commerce, corporate communication, public relations (PR), digital marketing, and the complex world of marketplaces.

Work Experience
Business Planning

Business Growth Mentor

Business Planning

Brand Marketing Strategy by vijay malhotra

Brand & Marketing Strategist

ATL, BTL, TTL, PR, Media

Digital marketing

Digital Marketing Specialist

Lead Gen, Social Media

Vijay Malhotra Brand Marketing Strategist
Welcome to Vijay Malhotra Profile

Visionary with Consumer Insights, Market Trends

Vijay stands out as a visionary in brand strategy, understanding consumer behavior and predicting trends. His expertise spans ATL, BTL, TV, radio, outdoor, and digital platforms. Notably, he manages budgets effectively for high ROI. Proficient in brand audits, competitive analysis, and impactful campaigns, he enhances brand influence and audience engagement.

Work Profile - Strategic Visionary: Proficient in Planning and Execution

Elevating Brands Through Expert Branding, Marketing, & Communications

Branding concept by Vijay Malhotra


ATL- TV, Radio, Print, Outdoor, Brand Positioning, Media Planning

Marketing concept by Vijay Malhotra


Mar-Comm, BTL, GTM, Digital Marketing, Lead Generation, E-commerce

Communications concept by Vijay Malhotra
communications-pr awards


Corporate Communication, Public Relations (PR), CSR, Media Buying

Key Competencies and Expertise​

Core Strengths of Brand Marketing and Strategist:

Building Strong Brands, Strategic Brand Positioning, Effective Brand Communication, Brand Development & Innovation, Target Audience Analysis, Marketing Strategy Development, Market Research & Analysis, Driving Business Growth Through Digital and Lead Generation Strategies.

Mastering Brand Strategy and Communication
Strategic Brand Positioning Excellence
Innovative Public Relations Development Strategies
Driving Business Growth with Strategic Marketing
Expert Leads & Target Audience Engagement
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Vijay Malhotra core strength in Branding and Marketing communications
Vijay Malhotra having broad-range-of-industrial-experience

Broad Range of Industrial Experience

Versatile Expertise Across Industries:

Driving Business Excellence through Cross-Industry Expertise

Vijay Malhotra brings extensive industrial experience spanning diverse sectors, resulting in a broad range of expertise. With a background in the fast-moving consumer goods (FMCG) industry, Vijay has acquired knowledge across a broad spectrum of products, 

30 Years


Industries experience



Maximum ROI from branding activities
Brand Auditor analysis
Enhancing Brands: The Expert Brand Auditor

Vijay's Drives Brands to Maximize ROI

Vijay Malhotra, a skilled Brand Auditor, meticulously assesses marketing activities and budgets. With expertise in optimizing resource allocation, he enhances strategies, ensuring alignment, effectiveness, and maximum ROI.

Evaluates Brand Marketing

Evaluates Brand Marketing Effectiveness

Efficiency Aligned with Strategic Objectives

Budget planning and analysis

Mastering Budget Planning and Analysis

Budget Strategies Boost Marketing Performance

Author's Insightful Articles Featured Prominently​

Author's Articles and Featured ​Articles


Times of India Logo for Vijay Malhotra Author Aritcle

Times Of India - TOI

Brand and branding issue face by entrepreneurs, leaders and industries


midday-news article published of Vijay Malhotra

15 Visionary Leaders​

Reshaping Industries & Driving Growth (ModDay) 76 sites


Daily Hunt Logo

Most 15 Influential Personalities

Driving Positive Impact and Inspiring Change in 2023 (Hello Entrepreneurs) 56 sites



15 Visionary Leaders

Reshaping Industries & Driving Growth

Renowned Visionary Vijay Clinches Multiple Prestigious Awards

Awards and Recognition ​

Leaders Award 2023 leader of the year Advertising and Marketing

Leaders Awards

Leader of the Year (Advertising & Marketing)

Indian Icon Awards for influential marketing leader with Kiran Bedi

Indian Icon Awards

India's Most Influential Brand Marketing Leader

Global Glorious Award best Brand marketing

Global Glorious Awards

Brand Marketing

Comprehensive Technical Proficiency: Design Tools, Digital Marketing, Lead Generation, and More

Proficient in Adobe Photoshop, Illustrator, CorelDraw, InDesign. Strong Digital Marketing skills: Google ads, Facebook, LinkedIn campaigns; SEO, SEM, ASO, ORM, Analytics. Expertise in Lead Generation, Social Media ads, communication, time management, Microsoft Office.

30-Years Work Experience

Driving Cross-Industry Excellence with Expertise

Vijay’s FMCG background spans consumables, produce, tobacco, hygiene, devices, bakery. In Automotive, he contributes to OEMs, accessories, helmets. Polymer work includes EPDM, PVC. Footwear expertise covers shoe, hawai, safety, athletic, sandals. He collaborates in education and excels in HVAC insulation techniques & IT Industry.

Manufacturing & Industrials

Services & Education industry

Industry experience with ALP group as Branding and marketing Head - Vijay Malhotra