ATL- TV, Radio, Print, Outdoor, Brand Positioning, Media Planning
Brand Management
Mar-Comm, BTL, GTM, Digital Marketing, Lead Generation, E-commerce
Marketing Management
Corporate Communication, Public Relations (PR), CSR, Media Buying
PR and Communications
About Vijay Malhotra
More than three decades of approach in marketing, branding and sales boosting
Vijay is highly competent in a wide range of fields, including marketing, branding, e-commerce, corporate communication, public relations (PR), digital marketing, sales-boosting, and the complex world of marketplaces.
- Deep domain experience in the manufacturing & industrial domain
- Strong Services Industry Experience
- Industry knows how in Education domain
- IT Industry Experience
Business Growth Mentor
Business Planning
Brand & Marketing Strategist
ATL, BTL, TTL, PR, Media
Digital Marketing Specialist
Lead Gen, Social Media
Welcome to Vijay Malhotra Profile
Insightful Keeper Consumer Trends, Market Forces
Vijay have a visionary when it comes to marketing strategy, consumer behavior, trend-spotting, you name it. In addition to that, he has experience in ATL, BTL, TV, radio, outdoor and digital platforms. Besides that, he is highly skilled at handling budgets with great ROI.
- His expertise in brand audits and competitive analysis, as well as his aptitude for developing campaigns that leave a mark, guarantee the growth of brand influence and audience engagement.
Work Profile - Marketing Strategist: Planning and Execution Expert
Branding
ATL — TV, Radio, Print, Outdoor, Brand Positioning, Media Planning
Marketing
Marketing, Mar-Comm, BTL, GTM, Digital Marketing, Lead Generation, E-commerce
Communications
Corporative Communication, PR (Public Relations), CSR, Media Buying
Key Competencies and Expertise
Core Strengths of Brand Marketing and Strategist:
Building Strong Brands, Strategic Brand Positioning, Effective Brand Communication, Brand Development & Innovation, Target Audience Analysis, Marketing Strategy Development, Market Research & Analysis, Driving Business Growth Through Digital and Lead Generation Strategies.
Broad Range of Industrial Experience
Industry-specific Skillset:
Driving Business Excellence through Cross-Industry Expertise
Leveraging Cross-Industry Knowledge to Drive Business Excellence
There is a nice range of expertise because of Vijay Malhotra, who has multi-sector industrial experience. Having worked in fast-moving consumer goods (FMCG), Vijay has gained insight across a wide range of products,
32+ Years
Experience
20+
Industries
A breath of fresh air for brands: The brand auditor
Vijay's Advising Brands to Drive for Maximum ROI
He is a seasoned Brand Auditor who examines Marketing activities and budgets. With a specialization that focuses on resource allocation optimization, strengthens strategies for alignment, effectiveness and ROI maximization.
Assesses Brand Marketing Performance
Efficient execution aligned with strategic objectives
Budget Development & Management Fundamentals
Expenses on the Budget Side Improve Marketing Performance
Author's Insightful Articles Featured Prominently
Author's Articles and Featured Articles
01
Times Of India - TOI
Brand and branding issue face by entrepreneurs, leaders and industries
02
15 Visionary Leaders
In the ever-evolving landscape of entrepreneurship, there are visionary
03
Most 15 Influential Personalities
Enter the realm of influential individuals who are driving positive
04
Meet 10 Visionary Business Leaders Leading by Example & Inspiring Growth in 2023
In the dynamic and ever
Renowned Visionary Vijay Clinches Multiple Prestigious Awards
Awards and Recognition
Leaders Awards
Leader of the Year (Advertising & Marketing)
Indian Icon Awards
India's Most Influential Brand Marketing Leader
Mahatama Gandhi Rashtriya Abhiman Puraskar
Visionary Strategic Mastery
Comprehensive Technical Proficiency: Design Tools, Digital Marketing, Lead Generation, and Many More
Experience in all the graphic design software Adobe Photoshop, Illustrator, CorelDraw, and InDesign. Google ads, Facebook, LinkedIn campaigns; SEO, SEM, ASO, ORM, Analytics- Strong Digital Marketing skills Lead Generation, Social Media ads, Communication, Time Management, Microsoft Office
32+ Year Work Experience
Driving Cross-Industry Excellence with Expertise
Vijay has worked in FMCG including consumables, produce, tobacco, hygiene, devices, and bakery. In Automotive, he is covering OEMs, accessories, helmets EPDM, PVC, etc. are polymer work. You are also an expert in shoe, hawai, safety, athletic and sandals footwear. He is working in education and also good with HVAC insulation techniques & IT Industry.
- Marketing Consultant (10 yrs)
- Escorts Group - RNIS (10 yrs)
- Action Shoe Group (3.5 yrs)
- ALP Group (2.2 yrs)
- JSG Group - Galio (2.6 yrs)
- Marg ERP Limited (1.6 yr)
- Ajit Industries Pvt Ltd (Present)
Manufacturing & Industrials
Services & Education industry
