ATL- TV, Radio, Print, Outdoor, Brand Positioning, Media Planning
Brand Management
Mar-Comm, BTL, GTM, Digital Marketing, Lead Generation, E-commerce
Marketing Management
Corporate Communication, Public Relations (PR), CSR, Media Buying
PR and Communications
About Vijay Malhotra
Over three decades of excellence in marketing, branding, and public relations
Vijay has real competence in a wide range of fields, including branding, brand marketing, e-commerce, corporate communication, public relations (PR), digital marketing, and the complex world of marketplaces.
- Rich expertise in manufacturing & industrial sectors
- Proven Services Industry Background
- Expertise in Education Industry
- IT Industry Experience
Business Growth Mentor
Business Planning
Brand & Marketing Strategist
ATL, BTL, TTL, PR, Media
Digital Marketing Specialist
Lead Gen, Social Media
Welcome to Vijay Malhotra Profile
Visionary with Consumer Insights, Market Trends
However, Vijay stands out as a visionary in brand strategy, understanding consumer behavior and predicting trends. Furthermore, his expertise spans across various platforms including ATL, BTL, TV, radio, outdoor, and digital platforms. In addition, he excels in managing budgets effectively for high ROI.
- Similarly, his proficiency in brand audits and competitive analysis, along with his ability to craft impactful campaigns, ensures the enhancement of brand influence and audience engagement.
Work Profile - Strategic Visionary: Proficient in Planning and Execution
Branding
ATL- TV, Radio, Print, Outdoor, Brand Positioning, Media Planning
Marketing
Mar-Comm, BTL, GTM, Digital Marketing, Lead Generation, E-commerce
Communications
Corporate Communication, Public Relations (PR), CSR, Media Buying
Key Competencies and Expertise
Core Strengths of Brand Marketing and Strategist:
Building Strong Brands, Strategic Brand Positioning, Effective Brand Communication, Brand Development & Innovation, Target Audience Analysis, Marketing Strategy Development, Market Research & Analysis, Driving Business Growth Through Digital and Lead Generation Strategies.
Broad Range of Industrial Experience
Versatile Expertise Across Industries:
Driving Business Excellence through Cross-Industry Expertise
Vijay Malhotra brings extensive industrial experience spanning diverse sectors, resulting in a broad range of expertise. With a background in the fast-moving consumer goods (FMCG) industry, Vijay has acquired knowledge across a broad spectrum of products,
32+ Years
Experience
20+
Industries
Enhancing Brands: The Expert Brand Auditor
Vijay's Drives Brands to Maximize ROI
Vijay Malhotra, a skilled Brand Auditor, meticulously assesses marketing activities and budgets. With expertise in optimizing resource allocation, he enhances strategies, ensuring alignment, effectiveness, and maximum ROI.
Evaluates Brand Marketing Effectiveness
Efficiency Aligned with Strategic Objectives
Mastering Budget Planning and Analysis
Budget Strategies Boost Marketing Performance
Author's Insightful Articles Featured Prominently
Author's Articles and Featured Articles
01
Times Of India - TOI
Brand and branding issue face by entrepreneurs, leaders and industries
02
15 Visionary Leaders
In the ever-evolving landscape of entrepreneurship, there are visionary
03
Most 15 Influential Personalities
Enter the realm of influential individuals who are driving positive
04
Meet 10 Visionary Business Leaders Leading by Example & Inspiring Growth in 2023
In the dynamic and ever
Renowned Visionary Vijay Clinches Multiple Prestigious Awards
Awards and Recognition
Leaders Awards
Leader of the Year (Advertising & Marketing)
Indian Icon Awards
India's Most Influential Brand Marketing Leader
Mahatama Gandhi Rashtriya Abhiman Puraskar
Visionary Strategic Mastery
Comprehensive Technical Proficiency: Design Tools, Digital Marketing, Lead Generation, and More
Proficient in Adobe Photoshop, Illustrator, CorelDraw, and InDesign. Strong Digital Marketing skills: Google ads, Facebook, LinkedIn campaigns; SEO, SEM, ASO, ORM, Analytics. Expertise in Lead Generation, Social Media ads, communication, time management, and Microsoft Office.
22+ Year Work Experience
Driving Cross-Industry Excellence with Expertise
Vijay’s FMCG background spans consumables, produce, tobacco, hygiene, devices, bakery. In Automotive, he contributes to OEMs, accessories, helmets. Polymer work includes EPDM, PVC. Footwear expertise covers shoe, hawai, safety, athletic, sandals. He collaborates in education and excels in HVAC insulation techniques & IT Industry.
- Marketing Consultant (10 yrs)
- Escorts Group - RNIS (10 yrs)
- Action Shoe Group (3.5 yrs)
- ALP Group (2.2 yrs)
- JSG Group - Galio (2.6 yrs)
- Marg ERP Limited (1.6 yr)
- Ajit Industries Pvt Ltd (Present)
Manufacturing & Industrials
Services & Education industry
